AURORA – The Colorado High School Activities Association (CHSAA) is pleased to announce the addition of Rob White as the Assistant Director of Communications.
White brings 35 years of professional experience to CHSAA with him, including six years of experience as the Director of Communications at MSU Denver. While with the Roadrunners, he oversaw all of the content on roadrunnersasthletics.com, including press releases, event recaps and previews, student-athlete bios, and team schedules.
Prior to his time at MSU Denver, he spent more than two decades as a sports reporter, including more than a decade as a high school athletics reporter, in Nebraska. He was with the Omaha World-Herald for 22 years covering football, hockey, men’s and women’s basketball, volleyball and the Class AAA Omaha baseball franchise. Before that, he covered Hastings College athletics and high school athletics for the Hastings Tribune.
“I am thrilled to be able to work alongside someone with Rob’s level of experience,” said Amanda McClure, CHSAA’s Director of Communications. “What really stood out to us was his genuine personality and how his background, in both journalism and strategic communications, aligns with CHSAA’s mission and needs. I really feel that he will be able to come in and make an immediate impact, and for that I am excited.”
In his role at CHSAA, White will assist in the management of CHSAANow.com, create content for the website, coordinate and create posts for CHSAA’s social media accounts, manage credentials, serve as the media liaison at state championship events and facilitate rankings and postseason awards.
Born in Amery, Wis., White grew up in Grand Island, Neb., graduating from Central Catholic High School, where he played football and basketball. As a high school athlete, he was a starting quarterback in a state championship football game, played in a state championship baseball game and was a starting guard in a state a state tournament basketball game.